The Company

Primal Enterprises Corporation was founded in 1988 and has grown to be one of the largest importers and distributors of automotive products in the Philippines. Product lines include auto parts, accessories, lubricants, car care chemicals, automotive electronics, and, more recently, energy saving architectural products. For close to 30 years, we have relentlessly pursued excellence and market leadership by partnering with and building reputable brands and launching quality products in the market, with the help of an extensive in-house sales and distribution network.

Quality Above All

We strive to embody the principle of “Quality First” as our foremost consideration in all aspects of the business. This has been the principal contributor to the Company’s success in the market.

Quality Products: We ensure that products pass stringent quality control measures to deliver the best results for our customers. All products must meet Company standards in the interest of our customers’ safety, convenience, and trust.

Quality Partners: We seek to work with reputable suppliers and distribute brands that stand for quality in both performance and durability. Partners – both customers and suppliers – are carefully chosen based on professionalism and commitment to the achievement of quality.

Quality People and Processes: We believe in delivering excellent service to customers and partners. We aim to achieve this service-oriented outlook through efficient, systematized management processes and, ultimately, a workforce as invested in quality as we are.